Cuyahoga County Public Library has been ranked the nation’s number one library by Library Journal for more than a decade. When asked to refresh their brand identity, we built our brand strategy on the key fact that libraries are not recognized for the range of services they offer beyond books. Our tagline “Discover More” captures the spirit of this dynamic library system that responds to the community’s ever-changing needs.
Since 2015, we have created several awareness campaigns to help our community understand the breadth of CCPL’s services and resources.