“It’s not often that the process to arrive at great work is as enjoyable as the end product, but the Little Jacket team makes the journey AND the destination creative, clever, energizing and — dare I say? — fun.”
We worked closely with the Cuyahoga County Public Library marketing team to create an awareness campaign illustrating the many opportunities and resources available at CCPL.
Our strategy was to use a variety of personas — such as World Traveler to emphasize passport services or Hit Maker to promote recording studios — to highlight services and opportunities Cuyahoga County residents might be surprised the system offers.
“It’s not often that the process to arrive at great work is as enjoyable as the end product, but the Little Jacket team makes the journey AND the destination creative, clever, energizing and — dare I say? — fun.”
Hallie Rich – Communications and External Relations Director
We take great pride in helping to inform and educate on issues important to the communities we live in. Let us know if there’s something you’d like our help on.
We take great pride in helping to inform and educate on issues important to the communities we live in. Let us know if there’s something you’d like our help on.